The Importance of Digital Marketing

Undeniably, the fields of promoting and consumer exploration are undergoing a ‘radical axiological change’ (Tadajewski, 2010, p. 789). This is the approach that commenced from the early eighties with the Hunt and Anderson debates (see Kavanagh, 1994) and which is much from settled. Foundational notions such as client, identity, company, commodity, and marketplaces are frequently […]

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